Q - Why is all Prarang India comparative analysis being done for 768 Districts & their
                            respective
                            D.H.Q. (District Head Quarter) towns?
                        
                        A - The Indian geography has historically been measured by " Districts". Today, it is
                        politically
                        managed by States & U.T.s ( Union Territories) but the unit of measurement ( Census
                        baseline)
                        continues to focus on the District, for over 150 years now. " All India" thus is a sum of the
                        district
                        parts i.e. sum of 768 districts currently ( which were 640 districts only, when the last Census
                        took
                        place in 2011). Contrary to popular perception, most data being reported at a State & U.T.
                        level, is
                        not being aggregated from underlying data at an urban (towns) & rural(villages) level. India
                        has
                        approx. 9000 towns & 600000 villages, segregated into 768 districts, each with its
                        respective
                        DHQ
                        (District Head Quarter) town. Except for the largest 20 towns ( Metropolitan agglomerations)
                        where
                        some detailed data is gathered by the Central Government census, only basic demographic details
                        are available for India's cities. Detailed survey results of the District are the most important
                        data
                        points, used to model & estimate the City & State level information in India. The 768
                        DHQ (
                        District
                        Head Quarter) towns & 8 Union Territories, are the important Urban metrics available in
                        India,
                        for
                        comparative analysis. Big data of a big & diverse country.
                    
                    
                    Q - Does Prarang do surveys to collect data ? How does Prarang have such granular district
                        level
                        details which no private or public data source offers ?
                    
                    A - Prarang does not do surveys to collect data. We mostly use Public sources of data - both
                    government census, surveys, reports and private surveys whose results are available in news
                    media &
                    public websites. We follow a three-fold Indian logic ( Tarkashastra) method of information/data
                    classification - We collect Pramana ( Evidence based i.e. Census, Reliable Surveys etc) data &
                    then
                    do
                    Anumana ( Estimation modelling ) to Geo tag fill data in the residual Districts/DHQ (District
                    HQ),
                    to
                    ensure data completion for "All India". We then do Upamana ( comparison) i.e. rank all
                    districts/DHQs for a relative comparison. For each data field, the Samana ( Country Average) is
                    calculated to again rank all districts/DHQs on Rank Above or Rank Below the Samana/Average. All
                    our data sources, and our estimation modeling methods are transparently shared on each data
                    field
                    title , and can be accessed by clicking on the "i" icon.
                    
                    Q - What data does Prarang offer for free & what do we have to pay for ? How do we pay &
                        will
                        an
                        invoice with GST details be available on payment ?
                    A - All Upamana ( comparison ranks of India locations) is available for free. Currently, ranks
                    for
                    each
                    of the 768 India districts/DHQs ,in over 350+ data fields , are available on Prarang Analytics.
                    There
                    are 3 India Analytic products ( India Market Planner, India Ad Planner & India Development
                    Planner)
                    with respective Standard data-field available for free comparison & free sharing, for a limited
                    period
                    of time. But one can optionally add any of the additional data fields ( absolute data) &
                    juxtapose
                    them for download against the standard data-fields, for a charge. Depending on how many
                    Cities/Districts & how many optional data-fields are selected, your cart will reflect the total
                    amount
                    required to be paid. Payment can be done using the payment gateway, in the final step. An
                    invoice
                    with GST details will be auto-generated on successful payment.
                    
                     Q - Does Prarang take responsibility for the absolute data fields which we buy from it,
                        along
                        with
                        the
                        calculation of the associated ranks ?
                    
                    A - Prarang does not do any surveys. It does data modelling & estimations on the basis of the
                    third-
                    party census & surveys, already in the public domain. It also shares the source of the data it
                    uses.
                    Users need to make their own judgement of how, for what purpose & when they use the data which
                    they download from this Prarang website.
                    
                     Q - What is the frequency of data update on various data-fields of Prarang analytics ?
                    
                    A - We are continuously on the lookout for market announcements of new surveys & new data. You
                    can expect important government survey results to be live on our website, within 30 to 45 days
                    after
                    appearing in press/media. We model on spreadsheets & update our SQL databases, after data
                    validation. Many government sources are following a regular frequency (Eg. RBI (Reserve Bank of
                    India) data, TRAI (Telecom Regulatory Authority of India) etc) however, many other data-fields
                    including GDP by State & Crime Rates by State, are not being reported at a regular frequency.