India Advertising Planner: Discover valuable information at your fingertips

India Communication Planner

How do you communicate in a country that speaks at least 19,500 mother tongues? In a mobile-first digital economy, the answer lies in focusing on the 13 major scripts that cover 98% of these mother tongues. With literacy rates above 74%, 96.71% of the population speaking one of the 22 Scheduled languages, and just 121 languages having more than 10,000 speakers each, communication can be both culturally nuanced and strategically precise.

(All numerical values below represent district ranks between 1 and 768.)

Reach-o-Meter

FAQ

Q - Why is all Prarang India comparative analysis being done for 768 Districts & their respective D.H.Q. (District Head Quarter) towns?
A - The Indian geography has historically been measured by " Districts". Today, it is politically managed by States & U.T.s ( Union Territories) but the unit of measurement ( Census baseline) continues to focus on the District, for over 150 years now. " All India" thus is a sum of the district parts i.e. sum of 768 districts currently ( which were 640 districts only, when the last Census took place in 2011). Contrary to popular perception, most data being reported at a State & U.T. level, is not being aggregated from underlying data at an urban (towns) & rural(villages) level. India has approx. 9000 towns & 600000 villages, segregated into 768 districts, each with its respective DHQ (District Head Quarter) town. Except for the largest 20 towns ( Metropolitan agglomerations) where some detailed data is gathered by the Central Government census, only basic demographic details are available for India's cities. Detailed survey results of the District are the most important data points, used to model & estimate the City & State level information in India. The 768 DHQ ( District Head Quarter) towns & 8 Union Territories, are the important Urban metrics available in India, for comparative analysis. Big data of a big & diverse country.

Q - Does Prarang do surveys to collect data ? How does Prarang have such granular district level details which no private or public data source offers ?
A - Prarang does not do surveys to collect data. We mostly use Public sources of data - both government census, surveys, reports and private surveys whose results are available in news media & public websites. We follow a three-fold Indian logic ( Tarkashastra) method of information/data classification - We collect Pramana ( Evidence based i.e. Census, Reliable Surveys etc) data & then do Anumana ( Estimation modelling ) to Geo tag fill data in the residual Districts/DHQ (District HQ), to ensure data completion for "All India". We then do Upamana ( comparison) i.e. rank all districts/DHQs for a relative comparison. For each data field, the Samana ( Country Average) is calculated to again rank all districts/DHQs on Rank Above or Rank Below the Samana/Average. All our data sources, and our estimation modeling methods are transparently shared on each data field title , and can be accessed by clicking on the "i" icon.

Q - What data does Prarang offer for free & what do we have to pay for ? How do we pay & will an invoice with GST details be available on payment ?
A - All Upamana ( comparison ranks of India locations) is available for free. Currently, ranks for each of the 768 India districts/DHQs ,in over 350+ data fields , are available on Prarang Analytics. There are 3 India Analytic products ( India Market Planner, India Ad Planner & India Development Planner) with respective Standard data-field available for free comparison & free sharing, for a limited period of time. But one can optionally add any of the additional data fields ( absolute data) & juxtapose them for download against the standard data-fields, for a charge. Depending on how many Cities/Districts & how many optional data-fields are selected, your cart will reflect the total amount required to be paid. Payment can be done using the payment gateway, in the final step. An invoice with GST details will be auto-generated on successful payment.

Q - Does Prarang take responsibility for the absolute data fields which we buy from it, along with the calculation of the associated ranks ?
A - Prarang does not do any surveys. It does data modelling & estimations on the basis of the third- party census & surveys, already in the public domain. It also shares the source of the data it uses. Users need to make their own judgement of how, for what purpose & when they use the data which they download from this Prarang website.

Q - What is the frequency of data update on various data-fields of Prarang analytics ?
A - We are continuously on the lookout for market announcements of new surveys & new data. You can expect important government survey results to be live on our website, within 30 to 45 days after appearing in press/media. We model on spreadsheets & update our SQL databases, after data validation. Many government sources are following a regular frequency (Eg. RBI (Reserve Bank of India) data, TRAI (Telecom Regulatory Authority of India) etc) however, many other data-fields including GDP by State & Crime Rates by State, are not being reported at a regular frequency.

How to use

How to use this Planner?

In a country as linguistically diverse as India, understanding regional nuances is essential for impactful communication and advertising. The India Communication Planner enables you to compare cities and District Headquarters (DHQs) through language, literacy, media reach, internet penetration, and wealth indicators, helping you make informed, data-driven decisions.

With over 19,500 reported mother tongues, 121 languages spoken by 10,000+ people, and 22 Scheduled Languages, Indiaâ€™s communication landscape is complex. This planner organizes cities based on dominant mother tongues and scripts, allowing you to align your messaging with the linguistic and cultural realities of each region.

Begin by exploring the Reach-O-Meter to understand the communication potential and overall reach of your selected cities before proceeding further.

Step 1

Select cities or District Headquarters (DHQs) from the available database for comparison. You can compare up to 10 cities/DHQs at a time, either across different states or within the same state. Cities are grouped by mother tongue and script to enable meaningful linguistic comparisons.

Step 2

Once your selections are complete, a comprehensive scorecard will be generated for comparative analytics. The scorecard evaluates cities across six key categories: Demography, Education, Internet, Language, Media, and Wealth. These categories provide a structured view of communication strength and market positioning across regions.

Step 3

In addition to the pre-selected standard data-fields from Step 2, you may choose from over 300 additional data-fields. Click "Next" to explore and select from twelve categories: Demography, Education, Government, Health, Internet, Language, Media, Urbanization, Wealth, Work, Culture, and Nature. Your selected data-fields will be available for download along with the standard data-fields of the chosen cities or DHQs.

Step 4

Proceed to Pay & Checkout. After creating your account, you will receive downloadable access to the selected cities and their associated standard and optional data-fields.

For a better visual experience of big data , please open this site on a desktop.

Steps to Use:

1. Select cities by mother tongue or script and compare up to 10 District HQs simultaneously across 28 States & 8 UTs for nationwide linguistic insights.
2. Generate a comparative scorecard across six dimensions — Demography, Education, Internet, Language, Media, and Wealth — to evaluate ranks and identify geographic strengths and gaps.

India Communication Planner - How to use this Planner?

How to use this Planner?

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Devnagri Script (Hindi) : No Of Language: 26

Marathi Script : No Of Language: 1

Gujarati Script : No Of Language: 1

Telugu Script : No Of Language: 3

Kannada Script : No Of Language: 3

Tamil Script : No Of Language: 1

Bengali Script : No Of Language: 5

Gurumukhi Script (Punjabi) : No Of Language: 1

Odia Script : No Of Language: 6

Assamese Script : No Of Language: 7

Malayalam Script : No Of Language: 1

Latin Script (English) : No Of Language: 44

Perso-Arabic Script (Urdu) : No Of Language: 5