Q - Why is all Prarang India comparative analysis being done for 768 Districts & their
respective
D.H.Q. (District Head Quarter) towns?
A - The Indian geography has historically been measured by " Districts". Today, it is
politically
managed by States & U.T.s ( Union Territories) but the unit of measurement ( Census baseline)
continues to focus on the District, for over 150 years now. " All India" thus is a sum of the
district
parts i.e. sum of 768 districts currently ( which were 640 districts only, when the last Census
took
place in 2011). Contrary to popular perception, most data being reported at a State & U.T.
level, is
not being aggregated from underlying data at an urban (towns) & rural(villages) level. India has
approx. 9000 towns & 600000 villages, segregated into 768 districts, each with its respective
DHQ
(District Head Quarter) town. Except for the largest 20 towns ( Metropolitan agglomerations)
where
some detailed data is gathered by the Central Government census, only basic demographic details
are available for India's cities. Detailed survey results of the District are the most important
data
points, used to model & estimate the City & State level information in India. The 768 DHQ (
District
Head Quarter) towns & 8 Union Territories, are the important Urban metrics available in India,
for
comparative analysis. Big data of a big & diverse country.
Q - Does Prarang do surveys to collect data ? How does Prarang have such granular district
level
details which no private or public data source offers ?
A - Prarang does not do surveys to collect data. We mostly use Public sources of data - both
government census, surveys, reports and private surveys whose results are available in news
media &
public websites. We follow a three-fold Indian logic ( Tarkashastra) method of information/data
classification - We collect Pramana ( Evidence based i.e. Census, Reliable Surveys etc) data &
then
do
Anumana ( Estimation modelling ) to Geo tag fill data in the residual Districts/DHQ (District
HQ),
to
ensure data completion for "All India". We then do Upamana ( comparison) i.e. rank all
districts/DHQs for a relative comparison. For each data field, the Samana ( Country Average) is
calculated to again rank all districts/DHQs on Rank Above or Rank Below the Samana/Average. All
our data sources, and our estimation modeling methods are transparently shared on each data
field
title , and can be accessed by clicking on the "i" icon.
Q - What data does Prarang offer for free & what do we have to pay for ? How do we pay & will
an
invoice with GST details be available on payment ?
A - All Upamana ( comparison ranks of India locations) is available for free. Currently, ranks
for
each
of the 768 India districts/DHQs ,in over 350+ data fields , are available on Prarang Analytics.
There
are 3 India Analytic products ( India Market Planner, India Ad Planner & India Development
Planner)
with respective Standard data-field available for free comparison & free sharing, for a limited
period
of time. But one can optionally add any of the additional data fields ( absolute data) &
juxtapose
them for download against the standard data-fields, for a charge. Depending on how many
Cities/Districts & how many optional data-fields are selected, your cart will reflect the total
amount
required to be paid. Payment can be done using the payment gateway, in the final step. An
invoice
with GST details will be auto-generated on successful payment.
Q - Does Prarang take responsibility for the absolute data fields which we buy from it,
along
with
the
calculation of the associated ranks ?
A - Prarang does not do any surveys. It does data modelling & estimations on the basis of the
third-
party census & surveys, already in the public domain. It also shares the source of the data it
uses.
Users need to make their own judgement of how, for what purpose & when they use the data which
they download from this Prarang website.
Q - What is the frequency of data update on various data-fields of Prarang analytics ?
A - We are continuously on the lookout for market announcements of new surveys & new data. You
can expect important government survey results to be live on our website, within 30 to 45 days
after
appearing in press/media. We model on spreadsheets & update our SQL databases, after data
validation. Many government sources are following a regular frequency (Eg. RBI (Reserve Bank of
India) data, TRAI (Telecom Regulatory Authority of India) etc) however, many other data-fields
including GDP by State & Crime Rates by State, are not being reported at a regular frequency.
