The World Market Planner helps businesses evaluate global market entry and
expansion opportunities. Whether you are a start-up entering international
markets or an established company expanding into new territories, this tool
provides structured comparative insights across countries.
With access to a comprehensive range of demographic, economic, digital, and
market indicators, the planner enables you to assess market potential, evaluate
competitive environments, and make informed strategic decisions.
Step 1
Select up to five countries from the 195 available options. You
may choose countries from different continents or within the same continent for
comparative analysis. The planner allows you to compare up to five countries
simultaneously across 14 core metrics, enabling structured cross-country
evaluation.
Step 2
Once your selections are complete, a scorecard is generated to support
comparative analysis. The scorecard presents rankings across 14 key data fields
that assist in estimating your Total Addressable Market (TAM), Serviceable
Available Market (SAM), and Serviceable Obtainable Market (SOM) for each
selected country.
Step 3
In addition to the pre-selected standard data fields from Step 2, you may choose
from over 354 additional data fields to customize your analysis. Click "Next" to
explore and select from the following categories: Demography, Education,
Government, Health, Internet, Language, Media, Urbanization, Wealth, Work,
Culture, and Nature. The selected data fields will be available for download
along with the standard fields for your chosen countries.
Step 4
Proceed to Pay & Checkout. After creating your account, you will receive
downloadable access to the selected countries and their associated standard and
optional data fields.
